Supply and Demand

Prices are set where the quantity people want to buy meets the quantity sellers want to sell. If demand rises or supply falls, prices go up until the two match again; if demand falls or supply rises, prices fall.

Why It Matters

Most price stories in the news are a supply story, a demand story, or both.

In India

Silver more than doubled in 2025 because industrial demand from solar panels outran mine supply for a fifth straight year.