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Rural Economy
The rural economy covers agriculture, rural non-farm work, small industries and the spending of rural households. About two-thirds of Indians live in rural areas, so rural demand matters enormously for consumer companies.
Why It Matters
When the monsoon fails, sales of tractors, motorcycles and soap all slow down.
In India
Companies like Hindustan Unilever track rural demand separately because it can move very differently from urban demand.
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