← GlossaryBusiness
Gross Merchandise Value (GMV)
GMV is the total value of all transactions on an online marketplace or platform over a period. It is not the platform’s revenue: the platform typically earns only a commission, fee or advertising income on that value.
Why It Matters
GMV measures how big a platform is; revenue measures how much it actually earns.
In India
A marketplace selling ₹10,000 crore of goods might earn only a few hundred crore in revenue from that GMV.
See it in the news
Related Terms